Village PR & Marketing has a reputation for changing perceptions. Influencer marketing – and in particular the use of micro-influencer campaigns with the creative use of bloggers and a range of social media has become increasingly powerful.
Advertising blindness has crept in and brands are seeking new ways to shine. We work with powerful influencers who talk to their extended networks about products and services that touch, move and inspire them. They then start genuine conversations about clients’ products and services. There have been a lot of people watching from the sidelines to see proof points of this new form of marketing – the good news is we have evidence of its effectiveness in impacting sales.
We are aggressively open-minded and this non-judgmental way of thinking fuels our creativity.
In one year 90,000
more New Zealand
buying avocados than
the previous year
NEW ZEALAND AVOCADO
“Village PR have been a strong partner of NZ Avocado over the past 6 years. They have anticipated our needs, pushing the boundaries with us about what we might and can achieve. Not only that, they are fun, they are innovative, we laugh with and at ourselves as we brainstorm new and sometimes crazy ideas about how we raise the visibility of our industry and the amazing avocado. They deliver, they work with us not for us and they deserve recognition as a terrific PR agency.”
Jen Scoular – CEO, NZ Avocado
We are the agency
behind helping Rotorua
get its mojo back.
Tourism is now worth over
$700,000,000 to the city.
"Village have helped us on the journey to achieving over 170,000 Facebook fans and more recently came up with an idea that garnered over 33,000,000 views around the world when we hosted Jordan Webster aka “How to DAD” and it’s resulting video.
Village PR have been an extremely valuable asset and very much a partner in every sense of the word on this journey. They listen to their clients’ needs and deliver over and above what is required. It is great to work with such a proactive and passionate team of people."
Tom Worsp – Consumer Marketing Manager, Destination Rotorua
TATUA TRIFLE TAKEOVER
We created the concept a ‘Very Dairy Christmas’ along with a recipe book and sent this to 23 key influencers, bloggers and media with all of the ingredients and tools required to make the trifle. Check out the results here.
NZ AVOCADO & THE ALL BLACKS
We wanted to position avocados as an important and nutritious food for athletes to include in their diet for peak performance so we targeted the All Blacks and sent them an avocado influencer kit to inspire them to post on their social channels. Check out the results here.
We wanted to create awareness and excitement around the opening of Motion Entertainment. A campaign combining a year-long Facebook strategy, PR, marketing and advertising was used as well as utilising Julian Dennison as the celebrity attraction. Check out the results here.
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I’m definitely no health and fitness expert but having been a competitive swimmer for 10 years when I was younger I have a life-long passion for keeping fit and being conscious of what I put in my body – most of the time…read more
PO Box 4634, Mount Maunganui South 3149
Want to learn how we influenced the nation to fall in love with avocados and how to achieve this for your brand?