THE CHALLENGES
To create awareness, educate and excite regional residents, visitors and tourism leaders to visit and positively spread the message of Motion Entertainment’s arrival.
To create a business case via the media for prospective tenants.
THE SOLUTION
A year long Facebook strategy, combined with national business and consumer and local PR and a lead-in marketing and advertising campaign utilising TV, radio and print. Identifying, securing and managing Julian Dennison to be the celebrity attraction.
THE RESULTS
10,000 People
On opening weekend and full tenancy achieved.
446,000
Page reach on Facebook, with 39,000 page engagements (three weeks leading up to opening).
Media Launch
Live cross over on Seven Sharp at media launch.
