To create awareness, educate and excite regional residents, visitors and tourism leaders to visit and positively spread the message of Motion Entertainment’s arrival.
To create a business case via the media for prospective tenants.
A year long Facebook strategy, combined with national business and consumer and local PR and a lead-in marketing and advertising campaign utilising TV, radio and print. Identifying, securing and managing Julian Dennison to be the celebrity attraction.
On opening weekend and full tenancy achieved.
Page reach on Facebook, with 39,000 page engagements (three weeks leading up to opening).
Live cross over on Seven Sharp at media launch.