THE CHALLENGE
To create a buzz on social media encouraging Kiwis to whip up Tatua’s trifle recipe for their Christmas Day dessert.
THE SOLUTION
We created the concept a ‘Very Dairy Christmas’ along with a recipe book and sent this to 23 key influencers, bloggers and media with all of the ingredients an tools required to make the trifle.
THE RESULTS
22/23
22 out of 23 recipients posted to at least one of their social media channels.
50+ posts
On social media (many recipients posted more than once).
63,000+
YouTube views on Nela Zisser’s video promoting the trifle
200,000+
Potential direct reach via social media.
