THE CHALLENGE

To create a buzz on social media encouraging Kiwis to whip up Tatua’s trifle recipe for their Christmas Day dessert.

THE SOLUTION

We created the concept a ‘Very Dairy Christmas’ along with a recipe book and sent this to 23 key influencers, bloggers and media with all of the ingredients an tools required to make the trifle.

THE RESULTS

22/23

22 out of 23 recipients posted to at least one of their social media channels.

50+ posts

On social media (many recipients posted more than once).

63,000+

YouTube views on Nela Zisser’s video promoting the trifle

200,000+

Potential direct reach via social media.

Free Communications Audit

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