To create a buzz on social media encouraging Kiwis to whip up Tatua’s trifle recipe for their Christmas Day dessert.
We created the concept a ‘Very Dairy Christmas’ along with a recipe book and sent this to 23 key influencers, bloggers and media with all of the ingredients an tools required to make the trifle.
22 out of 23 recipients posted to at least one of their social media channels.
On social media (many recipients posted more than once).
YouTube views on Nela Zisser’s video promoting the trifle
Potential direct reach via social media.