May 13, 2020 | Public Relations
“The gangster move in a recession is not just to maintain the budget but actually increase ad spend.” That’s according to Mark Ritson, an internationally renowned marketing academic. Despite appearances, studies show that recession conditions are fertile grounds...
May 12, 2020 | Public Relations
FREE THINGS TO DO IN ROTORUA Sometimes the best things in life ARE free – or, at least that’s what we think when we think about the lakes, forests, parks and mountains that are right here in our own backyard (and a little bit beyond, but still easily accessible). The...
Jul 19, 2017 | Public Relations
GENERATION WHO: A TONGUE-IN-CHEEK DEFENCE OF MONEYLESS MILLENNIALS. As a Millennial working in the media ‘sphere’, it’s hard not to notice all the media chatter about my spoiled generation and our apparently heated war with our elders, the Baby Boomers. What do you...
Jun 24, 2017 | Public Relations
I consider myself a citizen of the world – born in Argentina, lived in America for over 10 years and finally ending up in New Zealand and making it my home. Life has always have been full of adventures but I wouldn’t have it any other way. I have had plenty of...
Jun 24, 2017 | Public Relations
TO SOCIAL, OR NOT TO SOCIAL – THAT IS THE MARKETING QUESTION Over the last five or six years we have had dozens of businesses and brands come to us with questions about social media: should we be using it? What do we post? Is it worth it? Is anyone really looking at...
Feb 23, 2017 | Public Relations
Greetings from the Garden City! “Working from home is like working in an office, but you get to sleep in and you can wear pyjamas all day long.” – Niki Walsh. Just over a year ago, I moved to Christchurch to be with my brand-new husband who is stationed at Burnham...
