THE CHALLENGE
To encourage Kiwis to do the Tatua Dairy Whip Flip to create brand recognition, engage the community and to connect people emotionally with Tatua and light or upbeat moments
THE SOLUTION
We enlisted the help of social media influencers. We sent a select group of sports and media personalities Tatua Dairy Whip products with instructions on how to do a Tatua Dairy Whip Flip and asked that they post their attempts on TikTok, Insta and Facebook
THE RESULTS
1.3 million
The total views on all three social media platforms across all accounts
94K views
On the TikTok video of popular influencer, Waiata Jennings
66K VIEWS
On the insta and Facebook videos of sports star Liam Messam
SALES INCREASE
Tatua noted a corresponding rise in product sales during the promotion
Future Potential
We have a proven concept that can be used at various times of the year to inject fun and increase exposure for our client
